In order to know what Influencer marketing is, firstly we should know, who can be considered as an influencer.
on their Instagram, Twitter and Facebook or YouTube account hence they successfully established their own personal brand. To be considered as an influencer you should have at least 3000 followers. The number of followers of an individual influencer indicates, how much influencer can charge per post. The number of followers and profile of the influencer indicates that businesses have to pay them more money for each post. Influencer Is someone who helps other people to make a purchase.
Nowadays Not only celebrities, models, bloggers, vloggers, and media personalities can be considered as an influencer also normal people can become influencer too. In order to master in influencer marketing, you have to have these key factors, reach and contextual credibility and salesmanship.
- Reach: The ability to distribute a message to a large number of people. Those people with fewer followers called micro-Influencers.
- Contextual credibility: this means the level of the trust that followers have towards the influencer.
- Salesmanship: It mostly relays on the communication style and the language style that influencer uses in order to convince their audiences to purchase products or services.
influencer marketing is when brands pay an influencer to promote their products on their social media platforms or their blogs. An influencer is basically a reference to word-of-mouth hybrid. Influencer marketing delivers an excellent return on investment (ROI) and clicks through rate (CTR). Nowadays all of the big business players other than using digital marketing as their online marketing, they also use influencer marketing as their digital marketing medium.
What is the benefit of influencer marketing:
Business are very well aware that instead of using celebrities and paying them hundreds of thousands of dollars or even million dollars, they can use micro-influencers since these influencers, unlike celebrities, have a normal lifestyle, and they can communicate with their audience on a daily bases they can take their audience through their daily routines they can talk to them ask them questions, let them share ideas and create trust with their audiences. Influencer marketing forms a strong bond between a business and the customer which enables the business to create brand loyalty. It enables a customer to transfer messages to the business owner and vice versa, this is a great way for both business and customer to exchange ideas and communicate with each other. For instance, let’s say coca-cola company has decided to add a new flavour in their product range, after using influencer marketing, the customer that used the new flavour will give feedback to the influencer or maybe they can suggest adding another flavour and business can easily know about customer satisfaction by using influencer marketing. In general, a business that can satisfy customer needs will become successful, the whole idea of the business is to provide service or product that meets customer expectation, and if the business is able to do that properly they can survive in a long run.
Having said that, Get Me Traffic understands the importance of a good influencer marketing and work efficiently to provide the best services to its clients.