I am completely obsessed with unicorns, I guess most of us are! Those pretty looking magical beasts whom you will often find hanging out near rainbows- quite special aren’t they! Have you ever come across the term marketing unicorn? It mainly describes those marketing campaigns that are so effective to perform in the top 1-3% of all marketing campaigns. In simple words, marketing unicorns are those rare species that end up delivering almost half of the value of your overall marketing efforts. Marketers are present in every virtual corner of the world, starting from unicorn ads to blogs posts, webinars, emails, etc. These are outcomes that have received exceptional click-through rates, conversion rates, open rates, and engagement rates. If you become a unicorn, it is but obvious that any reputable web marketing company will grab you.
Overall these years, we as marketers have this tendency to follow some of the most irrelevant old age techniques. In case, if we continue these habits in our digital marketing routine then I am sure, there are less chances of keep oneself up to date and strong in online marketing. To give you a quick kick-start, here is a five-minute post to read to become a unicorn in marketing.
#1 passion for learning
First comes first, make some time to learn something new on the daily basis. You can learn from anywhere, within and outside of your company. Our web marketing Company simply focuses on improving your marketing knowledge. Make your learning calendar and read content from other successful marketers each and every day. These are my favorites, try them!
- Search Engine Watch
- Content Marketing Institute
- Social Media Examiner
- BuzzSumo
- Buffer
- Neil Patel
- jeffbullas
- Moz
#2 Go beyond what you’ve already mastered
Not pushing yourself to try new things will only lead you to settle for the ordinary. Going beyond your comfort zone might sound scary at first, but the benefits can be worth taking the risk. Consumer needs are changing at a lightning speed, so the way you provide information needs to be changed as well.
#3 More Certifications
Today, everyone aspires to become a web marketer or own a web marketing company. In order to stand out, one definitely needs to master in any field and level up your training to become certified. In case, if you have no time for an institute or college, you can get certification through several online certification programs (free/paid) listed below:
- Hootsuite: Social Media Marketing Certification
- Google: AdWords Certification
- Google: Analytics Certification
- HubSpot: Inbound Marketing Certification
#4 Set your goals
In order to achieve something in life, you must know something. From long term to short term, set your digital marketing training goals. By doing this you can deserve what you desire for.
#5 Persistence, persistence & persistence
I am sure there will be times when things won’t work when you won’t get the desired results but don’t feel discouraged at that moment. Understand and accept the fact that learning things take time and dedication. At first, you might feel hard but later on, you will learn things like never before.
Keep going! And one day, you will see yourself becoming a perfect web marketer or working for a leading Digital Marketing Agency.
