What is Remarketing Strategy ?
Remarketing is a form of advertising that websites use to retarget customers that have previously visited their site. Remarketing can be in the form of YouTube videos, banners, Facebook posts, Instagram posts, Email retargeting and display advertisements. The main purpose of Remarketing is to retain the attention of people who have already expressed an interest in a business, rather than to raise a brand awareness.
Who can use remarketing?
Any organization that has the opportunity to collect customer information can take advantage of remarketing strategies. The strategy that a business uses on remarketing depends on how the business initially makes contact with its customers.
How is remarketing achieved?
Remarketing works by placing cookies on your website visitor’s device. The cookie ID is then added to your remarketing audience list. You can then target the advertisements that will reappear on the user’s websites. Facebook remarketing is slightly different, as instead of using a cookie ID, user IDs, phone numbers, and emails can be used for the audience list.
What are the advantages of remarketing?
Did you know that is more cost effective to retain a customer rather than attracting a new one? Get me traffic knows what remarketing strategy is and is well aware of the importance of remarketing in retaining customers and creating a long-term strategic plan for your business.
Some of the main pros and cons of remarketing include:
- Targeting customers who are already familiar with your brand and hence are more likely to make a purchase.
- Saving your valuable time in regards to finding new customers
- Providing relevant and customized content that connects with consumers
- Avoids generic content
- Better ROI – better conversion rates means a faster return on your investment
- Increases brand exposure – the more a potential customer is exposed to your brands, the more likely they are to purchase.
- Customers may not like advertisements, they may find it a violation of their privacy.