With retargeting, bits of data called cookies will keep track of those go to your website but don’t call in or sign up for your services. The program will show them banner ads for your practice when they visit other sites, helping them remember what you have to offer.

As a dentist, you already know the importance of respecting the patient’s right to privacy. Retargeting ads are not seen as a violation of privacy so long as the content of the ad doesn’t imply that the recipient has a specific dental problem or needs a particular procedure. It’s safer for the ads to focus on your brand rather than a specific treatment. Use some restraint in retargeting. People get annoyed if the same ad keeps popping up again and again. One option is to have several ads for a single target; this lets you rotate them as needed. When designing them, apply the same principles that you learned while making eye-catching call to action buttons and landing pages. Since you’re advertising to locals, set the advertising parameters accordingly. With retargeting, you’ll be able to build brand recognition even among people who don’t immediately become patients. They’ll see your ad and remember you. When they do, some will go back to your site for a second look.

Social signals are what you get when somebody Likes what you post on Facebook, or Retweets what you post on Twitter. Google takes notice of social signals, which is why they play such a valuable role in strengthening your website’s traffic and credibility.

Referrals are another benefit to social media. Happy patients will share their experiences at your practice with other people on their network. This can translate into even more patients. You can even encourage patients by offering specials to those who do check in. You can also use social media to tell patients about new developments on your site, like blog posts.

You have to be active to get the best social media results. This means searching through the
different networks. Make posts that are informative, thoughtful, and that provoke discussion. When in doubt, go for a laugh. A funny image can go a long way.

Remember: dentistry is a personal industry. Getting your patients to know you better will make them feel more comfortable.

On-Target Landing Pages should have everything a prospective patient should know about your practice. Everything is in one place and the layout grabs their attention. This means visitors are more likely to become leads. By linking a great landing page to a targeted PPC ad, you can help connect people with the services they need at just the right time. A landing page that’s on-target with its associated ad will be seen as more trustworthy. Avoid navigation menus or links to other pages. That said, it doesn’t hurt to have social media sharing buttons. This makes it easy for an interested visitor to tell other people about your practice. A good way to improve landing pages is by using A/B testing. Another trick is to make multiple landing pages.

Analysis and goal reports. Most people don’t take the time to review their analytics, or properly set up analytical goals. By setting up goals inside of your analytics, you can consistently measure small steps of success and better understand your overall plan.

Split testing is something that you need to incorporate with email marketing. Not only for testing emails that you’re sending out, but to also test the subject lines that are most likely to catch a reader’s attention. Your emails don’t need to be long and elaborate to be effective. Email marketing is done through newsletters and targeted emails.

Newsletters can be sent to anyone who signs up for them. Not only are they engaging, they also strengthen your band name. Recipients will associate you with interesting and up-todate information. Targeted emails upsell patients on additional services that might complement ones that they’ve already bought. As an example, you might send an email about retainers to a patient (or a patient’s parents) who has already purchased braces.

Google Analytics is a powerful application for tracking traffic patterns on your website. The fact that it’s an entirely free program, and integrates with other Google programs, like AdSense and AdWords, only makes it that much more valuable.

By seeing and understanding the data, you’ll know what you need to do. If people are bouncing from a certain page, or aren’t responding to an ad, take quick action to address it. You can also use this data to find out who your customers are. If there’s a specific demographic, tailor your marketing accordingly.

Get Me Traffic is a company that knows how to get you ahead of the competition. We know all of the marketing tactics inside and out, have access to the most powerful tools, and can use cutting-edge tactics to get you the patients you need.

Good Internet marketing involves a lot more than just using a few of these tricks. The key to success lies in getting them to work together. When you get good reviews, post them on your social media profile and let people know! When you find out that a particular image or call to action button on your website is getting a lot of clicks, go ahead and use it on banner ads! We’re experts at coordinating these strategies.

At Get Me Traffic,we can create a comprehensive online campaign that are tailored to your practice needs. Get in touch with us to claim your Free Strategy Session!