With Better Understanding of the Channels, Digital Marketing Manager Can Determine the Most Effective One
There was an era when the ‘internet’ was a scary word. But if we look now, it has successfully become a need. Today, we live in a time where digital presence is as important as a physical one, and where no activity on the internet raises questions about existence itself. The digital revolution cannot be ignored at any rate especially when it has the potential to change the entire story in one go.
Everything and everybody is marketing. Now more than ever, marketing needs to get into all corners of the business. And that’s the main reason why businesses are gearing up towards the concept of digital marketing. Now marketing channels are many and mastering in all might seem insane to you. Besides, you might get stuck in between like never before. So, what you need to do is scrutinise each and every channel and focus on the ones which are relevant to your audience.
Without further ado, let’s get down to the brass tacks of digital marketing channels:
- Search Engine Optimisation– Almost every business can benefit from SEO. The ones that aren’t keeping up have a lot to lose. This activity includes on-page and off-page SEO tactics in order to bring in organic traffic from search engines.
- Referral Marketing– As the name implies, referral is all about word of mouth activities, viral tactics, and intentional referral generation. This has to be a must for any business.
- Speaking Engagements– Speaking for leads is all about speaking engagements at events such as industry conferences. Well, It is very important for you to remember that you don’t need to get paid for the speaking engagement itself in order to be worthwhile. But if everything done right, you will successfully be walking away with leads that will pay you more over time than just one speaking engagement would.
- Content Marketing– Content marketing is all about publishing, optimising and sharing educational content that simply draws search traffic, links, and followers.
- Public Relations– This might sound tricky at first but public relations are all about receiving severe coverage in traditional media outlets such as newspapers, magazines, TV, radio, etc.
- Online & Offline Advertising– Right from pay-per-click platforms, social networks, display ads to advertising in offline print and broadcast outlets such as magazine, TV, and radio, everything is included in online and offline advertising.
- Sales Playbooks– This mainly includes the creation of specific actions simply aimed at mining, generating, nurturing and converting leads.
- Email Marketing– Old but effective. This technique may give up social media from time to time but you will never hear people saying that they are giving up on their emails. Using such targeted and automated campaigns turn out to be one of the most effective ways when it comes to getting the message right.
- Social Media Marketing– As the name implies, this includes the act of building engagement on established platforms and networks such as Facebook, Twitter, and LinkedIn as well as targeted industry platforms.
- Community Building– This mainly includes the act of building and facilitating a community around a shared interest or topic. Of course, it has to be related to the organisation’s industry.
By now you must have received a brief idea on digital marketing channels used by digital marketing manager. Further, I would like to mention certain aspects that must be taken into account while selecting one.
- Physical attributes of your product
- The kind of brand image you wish to create
- How technical is your product?
- Selling to businesses or individuals
- How big is your Target market (geographically)?
- Channels that benefits you the most
Lastly, give yourself the best possible odds or feel free to consult the best digital marketing manager in town. Contact Get Me Traffic one of the leading digital marketing agency in Australia. After all, hiring an experienced digital marketing manager is worth the risk.
